Black

Black is black, there is no hope! No, no, I assure you, black is not only synonymous with the darkness of the soul. Black also represents a classy and timeless side, whether in fashion, illustration or packaging, when you put black, you are sure not to deceive and to last from generation to generation ...

Black meaning

Black meaning

Like white, black is not a color in the strict sense of the term, however it is associated with a color on a psychological point of view, the black conveying symbolism like any color.

Scientifically, black refers to black holes and emptiness. In optics, black absorbs all wavelengths and is therefore characterized by its apparent absence of color, unlike white which is obtained by returning all the wavelengths that it absorbs in equal parts.

In the West, black is associated with mourning, sadness and despair, fear and death. Represented by the outfits of priests and nuns, it also refers to authority, austerity and rigor.

eneath this dark side, black conveys another meaning, associated with elegance and simplicity. Perhaps precisely, because black is a neutral color, which does not really express passionate feelings.

It is true that black is the dark color par excellence.

It can be mixed with almost any color, and will hardly surprises, even when used to excess. As with white, however, it should not be used too often alone. Black can quickly relates to emptiness and sadness.

t is recommended to always match it with a warm color or a pale color to enhance its style.

  • Positive meaning: elegance, simplicity, sobriety, rigor, mystery
  • Negative meaning: death, mourning, sadness, emptiness, darkness
  • Representation: darkness (night), certain animals (blackbird, crow, cats)

Black decor

Black darkens an interior, so be careful not to overload your decor with this color.

Black color decor

Black logos

We said it, black is sober, classy, efficient, timeless ... so it goes without saying that many brands use black in their logo.

Black logos
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